Case Study: National Association of Collegiate Women Athletics Administrators

 

Situation

When the National Association of Collegiate Women Athletics Administrators (NACWAA) made plans to hold their 2003 Fall Forum in Austin, Texas, they came to Kristy Ozmun Public Relations to provide local support and other public relations services for the conference.

Leaders of NACWAA wanted to take full advantage of the first visit to Texas for their annual meeting. The University of Texas, serving as the host academic institution for the conference, wanted to assure that Austin’s 2003 event proved to be unique and special for all the conference attendees.

Solution

Kristy Ozmun Public Relations worked with both NACWAA and UT to fashion a gameplan for the Austin conference that would create a uniquely Texan event which showcased all that the capital city has to offer.

With this goal in mind, KOPR was successful first in securing a sponsoring partnership for the NACWAA conference with Texas Monthly magazine. As a result of our work, Texas Monthly created a special section for the October, 2003 issue of the magazine which saluted women who maintain active and healthy lifestyles. Among the honorees were a number of members of NACWAA who had roots in Texas. Texas Monthly provided a complimentary color advertisement publicizing the conference, and sent top executives of the company to the NACWAA keynote session.

As the planning for the conference proceeded, another issue of importance to NACWAA came to national attention—the review and possible renewal of Title IX. With so much attention being focused on the issue of Title IX, NACWAA leadership felt that it would be important to select a keynote speaker who could address the issue of equality in women’s sports, and decided that former Gov. Richards would be an excellent choice.

Results

KOPR was successful in securing Gov. Richards as the keynote speaker, and worked closely with her staff to manage all aspects of her appearance at the conference.

Another role managed by KOPR included development, in conjunction with UT Athletics, of local business and community financial support for the conference. We secured sufficient sponsorships to cover all local costs of the conference, and to provide additional support through in-kind donations of products and services including free printing, catering and gifts for attendees.

At the close of the 2003 NACWAA Fall Forum, our firm was honored by the organization’s leadership for the many innovations we developed for the conference.

www.nacwaa.org